A large commercial bank in Qatar urgently requires individuals for the post of "Head of Retail Marketing".
REQUIREMENTS:
> Applicants should be a Bachelor’s degree holder, preferably in Marketing.
> Applicants having MBA with specialization in Marketing highly preferred.
> Work experience of minimum 10 years in retail banking is required.
> Minimum 3 years should be in a supervisory level marketing role with a major banking institution in the GCC.
> Fluent communication skills in English and Arabic is essential.
> Should possess thorough knowledge of MS-Office applications and Banking Systems.�
> Should have an exposure to product management and advertising.
RESPONSIBILITIES:
> Plan and manage all retail marketing campaigns and activities with the retail business heads, advertising / market research agencies and corporate communications.
> Review competitor analysis and communicate Group products’ strengths and weaknesses to the respective Product Managers.
> Coordinate all press conferences, special events and publicity for major new launches.
> Develop and enhance relationships with leading marketing/ advertisement agencies.
> Develop marketing plans to deliver Conventional and Islamic Retail Banking financial and business objectives.
> Launch marketing campaigns to acquire targeted customers and enhance existing customer relationships.
