Fluency in both Arabic and English in both written and verbal forms

PRIMARY FUNCTION:  Incumbent will support new media initiatives for MBN as determined by the Director of New Media and the General Manager. This person should be a results-oriented individual whose responsibilities will include, but will not be limited to the following:  managing all aspects of new media and social media as it relates to the MBN online presence including the conceptualization, design and implementation of MBN's new media strategy – a strategy which will be designed to increase the awareness of MBN's brands as well as to drive traffic to its websites, among other things.

DUTIES/ RESPONSIBILITIES: (Essential Functions:Duties and responsibilities noted with bullets are considered to be the essential functions of the job).

·         Developing and implementing social media engagement strategies, policies and plans and integrating them with existing marketing campaigns and/or company strategic initiatives.

·         Recommending and deploying an appropriate mix of communications strategies and tactics including the use of blogs, social media networks, social bookmarking, discussion groups, wikis, widgets, forums and others with the end goal being of driving traffic to the Alhurra and Radio Sawa sites

·         Setting targets and timelines for social media programs and key initiatives

·         Developing a set of best practices and recommended rules of engagement for the use of new media;

·         Using social media engagement to present MBN brand attributes and ideals across multiple social networks and/or platforms in a way that is deemed consistent and appropriate

·         Interacting with websites and communities and making relevant posts when appropriate that include links to MBN websites

·         Staying current with social media trends and incorporating improvements into strategy as appropriate with the end goal of improving user experience.

·         Formalizing a social media optimization (SMO) strategy and tactics that increase visibility and drive traffic to the MBN websites

·         Acting as the MBN Brand Steward as it relates to social media activities – thus ensuring that MBN is represented consistently and appropriately across the web and with the highest degree of professionalism.

·         Working hand-in-hand with the New Media executive team, including the Director of Web Development and the Editorial Manager, in order to develop a social media strategy and best practices.

·         Managing all aspects of external online media presence, including presences on Facebook, Twitter, YouTube, MySpace and other sites deemed relevant.

·         Performing regular market assessments and competitive analyses

·         Staying on top of emerging technologies, social media tools and applications - including mobile marketing, and developing new programs and strategies accordingly

·         Providing metrics, dashboards, and ROI for MBN’s participation in social media sites from the ground up.

·         Filling in for other social media roles and support as needed.

·         Keeping track of all activities and tracking their effectiveness and issuing reports on these items.

OTHER DUTIES:

·         The incumbent may be asked to perform additional duties and take on other responsibilities as dictated by events and circumstances.

QUALIFICATION/EDUCATION and/or EXPERIENCE REQUIREMENTS:

• Bachelor's degree in either marketing, advertising, communications or business; An MBA is considered a plus

• 3+ years of full-time experience in social media marketing, internet marketing or related field
• Solid track record of developing and executing comprehensive, cost-effective, and high-performing web strategies
• Experience in content development
• Active user of social media tools and networks; possess an excellent knowledge of social media and social networking sites, tools and applications
• Extensive experience and expertise with SEO and SEM
• In-depth knowledge of social media tools including social bookmarking, tagging, dynamics of XML and blog publishing
• Proven track record in social media including blogging, blogger relations, podcasting or other means of evangelizing on behalf of a large enterprise
• Successful track record in the development and growth of online communities for large enterprises
• Superior verbal and written communication skills
• Has an understanding of social media in relation to the broader media mix; understanding of the interplay between online/social media and traditional media
• A strong knowledge of user-generated content, web video and viral marketing on the web
• Experience working with a news-related website a plus
• Is eager to meet and exceed objectives and take on more responsibility
• Brings to the position outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
• Proven leadership skills with ability to lead cross-functional teams in achieving a unified goal
• Experience with HTML, CSS, Javascript, Adobe Creative Suite (including Photoshop), CMS, Audio and Video editing software, RSS feeds;
• Ability to prioritize and make quick decisions
• Must be able to demonstrate discretion, maturity and composure especially under pressure
• Strong attention to detail
• Is energetic, intelligent, passionate, entrepreneurial, strategic, creative
• Can accommodate flexible hours including nights, weekends, holidays and irregular hours at a moment’s notice.