Chief Marketing Officer for a Leading Bank in Afghanistan
Posted date [15-Mar-2024]  (ID: 1653543)
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Industry :

Consumer
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Financial
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Industrial
Aerospace & Defense, Automotive, Basic Materials, Diversified Manufacturing, Energy/Chemicals, Industrial/Transportation Services

Life Sciences
Biotechnology, Consumer Health, Life Sciences Contract Services, Medical Devices, Pharmaceuticals

Technology
Communications and Convergence, Professional and IT Services, Software and Emerging Technologies, Systems and Electronics

For further queries Contact

ITM Consultancy Services
"Global Head Hunter for Senior and Middle Management "
Chennai, India
Phone: 00 91 44 43579757
Mobile: 00 91 9380006759, 00 91 917 6666693
Skype : itmconsultancy
www.itmconsultancy.in...

Chief Marketing Officer for a Leading Bank in Afghanistan.

Purpose:

The Head of Marketing is responsible for developing, establishing and maintaining marketing strategies to meet organizational objectives; and to look after effective management of the marketing, advertising, promotional activities and public relation of the organization.


Reporting to CEO
Key Responsibilities


Marketing:

  • Manage and coordinate all marketing, advertising, promotional and public relation activities.
  • Conduct market research to determine market requirements for existing and future products and gain competitor information.
  • Oversee and ensure timely and professional production and delivery of Bank’s commercials, publications, promotional materials, press & media communication and other marketing stuff.
  • Seek active in the market for sponsoring groups, activities or events for marketing and promotion purposes.
  • Execute communications and marketing programs designed to increase business by attracting new/prospect clients.
  • Propose creative marketing approaches to drive business and address key business challenges and opportunities in the market.
  • Develop and implement marketing plans and projects for new and existing products.
  • Monitor competitive position within applicable customer segments and overall industry through on-going customer & market research and industry studies.
  • Manage the productivity of the marketing plans and projects.
  • Monitor, review and report on all marketing activity and results.
  • Cooperate in assembling and editing of Bank’s magazine/newsletter
  • Determine and manage the marketing budget.
  • Public Relation:

    13.���������������� Design and implement campaigns to deepen existing relationships.

    14.���� Consistently looks for ways to highlight the bank’s activities through media coverage.�

    15.���� Responsible for planning, organizing and directing Bank’s internal and external events.�

    16.���� Liaison with media and advertising companies.

    17.���� Provide leadership for all public relation activities and manages relationship with the media.

    18.���� Compose, edit and circulate the Bank’s public relation materials i.e. news release, fact sheet, articles etc.

    19.���������������� Ensure that all required legal & compliance approvals of all marketing and public relation materials are completed, and maintain in centralized files for audit purposes.



    Roles reporting to the position

    - all staff of Marketing Department



    Job Requirements

    • University degree, preferably in Marketing/Sales or Business Management field.
    • At least 5 years experience in managerial level in Marketing field.
    • Past experience in Banking will be an advantage.
    • Able to concisely articulate and explain banking product needs and solutions.
    • Knowledge of developing and maintaining marketing strategies.
    • Excellent written and verbal communication skills and computer literacy.
    • Professional and innovative.
    • Persuasiveness and disciplined.

    �Kind Regards

    Lion Sahoo

    ITM Consultancy Services

    Phone : 00 91 917 666 6693

    Skype : itmconsultancy

    Gtalk: itmconsultancy

    MSN : itmconsultant


    Additional Information
    Posted By: ITM Consultancy Services
    Category Job Classification -> Top Managers / CEO
    Experience Required : Jobs by Experience -> More than 15 Years
    Gender Any
    Location Afghanistan
    Country Jobs by Location -> Others
    Monthly Salary: Open and Negotaible for Right Candidate
    Number of Vacancies: 2
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