JOB DESCRIPTION

Qualification Requirements:

•Applicant must be a University Degree holder (MBA is preferred).

•Minimum 12-15 years of experience in marketing with minimum 3 years in a same role in the GCC.

Responsibilities:

-Review, refine and sign off proposed brand positioning.

-Direct the process of understanding consumer behaviour and segmentation.

-Implement the new product development process including continued flow of new ideas.

-Develop the marketing strategy and operational plan in line with the overall business strategy.

-Allocate the budget and utilize effective media channels.